Kedrion Biopharma renewed its support of FIDAS (Italian Federation of Blood Donors’ Association, www.fidas.it) by joining its Metti in circolo il tuo dono campaign on the occasion of one of Italy’s most popular sports events, the Giro d’Italia cycling race.
Kedrion – as a partner of the Italian Blood System for the achievement of national self-sufficiency in plasma-derived products – has been working with FIDAS, and with the other federations and associations of Italian donors, for years.
“Our company has always supported transfusion centers and been close to the donor community, doing its best to help and promote the excellence of the Italian model – points out Danilo Medica, Italy Country Manager at Kedrion. It is a model that has no rivals in the world thanks to the contribution of over 1.7 million donors, most of whom are members, and who, with their regular, anonymous, voluntary, deliberate and unpaid donations, are the bedrock of the entire Italian Blood System”.
After the experiences of FIDAS Coast to Coast in 2013, and last year’s FIDAS On the Road, in May, the Federation – which brings together 73 national blood donors’ associations – joined the Giro d’Italia convoy, which also ran through Castelvecchio Pascoli and Barga. By supporting this initiative, Kedrion helped the “give blood, give life” message reach out to all bicycle enthusiasts, as well as to all spectators.
